Roberto Gazzara | November 9 2018

Legendary Snauwaert Brand Strengthens US Tennis Market

Legendary Snauwaert Brand Strengthens US Tennis Market

Lodi, Italy, November 1, 2018 Legendary tennis racquet brand Snauwaert, known for ground breaking racquet design and elite craftsmanship since1928, announces that it has reorganized it’s US structure effective immediately.

Jay Simmons, racquet sports industry veteran with over 30 years experience, has accepted the role of Vice President & General Manager, N.A. for Snauwaert USA.   Simmons spent 17 years with Penn and HEAD/Penn in numerous capacities followed by 10+ years with Prince Sports in global roles.

Simmons will lead Snauwaert’s effort in the US market, reporting directly to Roberto Gazzara, CEO of Snauwaert.

“Jay will directly lead the US team. I am confident in Jay’s experience, his relationships, his integrity, communications skills, and his style and approach. With Jay’s leadership, Snauwaert will achieve our goal of once again becoming one of the industry’s top tennis brands,” said Gazzara. “Our number one goal is to provide unparalleled support and service to our customers at every level, and this exciting new re-organization will ensure we achieve this goal.”

Gazzara continued, “Our US business will be perfectly complemented by Simmons, who has tremendous experience and knowledge of all facets of business from both a global product development and sales perspective. With Simmons’ strategic awareness, passion, and forward thinking approach, Snauwaert is well positioned for success in this key market.”

The full Snauwaert product line can be found at

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About Snauwaert:  Snauwaert Srl, based in Lodi, Italy, is a direct-to-consumer racquet sports manufacturer dedicated to serving the sport of tennis and its players. Snauwaert Srl. manages operations in Europe and overseas sales and promotions in two additional subsidiaries, Snauwaert Japan Inc., and Snauwaert Inc. USA. Founded in 1928, and active in Japan and Belgium since 2016, the brand announced its full re-launch in 2018. Throughout its history, Snauwaert has delivered some of tennis’ most game-changing products, resulting in 66 grand slam titles.


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