Roberto Gazzara | March 7 2018

The Innovation of Snauwaert

I have always tried to innovate in every initiative and venture I was involved.

Last year, with the help of an incredibly talented team of experts of the industry, we took over the Brand I was already helping to regenerate, with the goal to bring a new vision and approach to the tennis community: WE SERVE TENNIS

Snauwaert products are easy to communicate and explain. Through the network of Brand Ambassadors, we directly connect to tennis players, providing them a «white glove» experience during tests and demo days, helping in the right choice of racquet and strings.

The uniqueness of Snauwaert is that our customers are our end users and we directly interact with them. Snauwaert Products are designed to fit tennis players styles and needs, not to push sales into retail.

Snauwaert means, since 1928, quality and craftsmanship. With this in mind, we have defined our design guideline SNAUWAERTECH, maniacally refining the main racquet components: Frame shape, Cross section geometry and Grommets construction.

FRAME SHAPE: Two different shapes to enhance control and power

CONTROL ELLIPSE. Used in every GRINTA, it consists in a Traditional round head shape re-engineered with an enlarged 3/9 area and longer central cross strings to provide a larger area for optimal impact on flat and spin shots and have a better control also on off center hits. It is specifically designed for advance players, either attackers or all-rounders, hitting the ball mostly at mid frame (3-9) and needing more space for the ball to travel horizontally on the string bed area to load additional rpm

POWER PENTAGON. Used in every VITAS, it is the Snauwaert-specific shape with enlarged string bed area in the upper half and at 3/9 o’clock with longer central cross strings and lateral main strings. This unique shape provides a larger sweetspot area in the upper half of the frames, where it is most needed, providing more power on flat and spin shots. It is suggested for Medium to Advance players, either all-rounders or baseliners or leisure players, hitting the ball mostly at upper half of the frame and searching for additional ball velocity

 

CROSS SECTION: BONE-LIKE DESIGN

Leonardo da Vinci invented his flying machines watching birds and dragonflies. Similarly, we took inspiration from nature to define the most efficient cross section ever used on a tennis racquet.

Bone is a complex structure built with composite material. This type of construction is the result of hundreds of million years of evolution and is optimized to withstand a remarkable combination of forces and torques.

SNAUWAERTECH CROSS SECTION adopts the bone-like design and is accurately shaped according to the frame local loads, always protruding towards the convex side of the frame and offering a higher resistance to bending and twisting forces. In the frame head the bulkier part of the section faces towards the string bed area, in particular at 3/9 o’clock, increasing the lateral stiffness and offering a better ball control. In the flex point (5/7 o’clock) the section is symmetrical to better resist to the torsion.  Both GRINTA and VITAS frames features BIONIC x-section.

 

GROMMETS: SQUARED DESIGN

Tennis is an energy game. If the frames limits the string movement, part of the energy generated hitting the ball is absorbed by the frame into frame vibration, resulting in less ball velocity and spin.

SSG (SNAUWAERTECH SQUARED GROMMET) has a unique squared and tapered shape in the inner cavity of the grommet barrel, designed to maximize the string freedom at 360° in particular diagonally. Differently from existing round or single dimension extended holes, the squared shape used for specific strings maximizes the string movement along the diagonal of a hole compared to the one of a round hole having the diameter equal to the side length of the squared.

 

 

Roberto Gazzara
Italia  

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Roberto Gazzara | March 7 2018

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Legendary Snauwaert Brand Re-Enters US Tennis Market

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