Snauwaert takes the spotlight at Italian Sport Industry & Business Connections
An exclusive event set against the backdrop of the Winter Olympics to celebrate Italian sporting excellence.
On February 8, 2026, during the Milano Cortina 2026 Winter Olympic Games, Snauwaert participated in the event “Italian Sport Industry & Business Connections”, organized by ICE Agency in collaboration with Assosport, of which we are proudly a member.
A prestigious stage for Italian sport
Held at the renowned Cortina Dolomiti Lounge – Alexander Hall in Cortina d’Ampezzo, the event brought together the excellence of the Italian sport industry in a unique setting where sporting tradition and innovation met under the Olympic spotlight. The day was designed to promote Italian companies in the winter and mountain sports sectors through a structured program that included:
- B2B meetings between Italian exhibiting companies and approximately 25 international buyers from 19 European countries, including Switzerland, Austria, Germany, France, Spain, and the United Kingdom
- Panels moderated by journalist Bruno Vespa featuring leading figures from institutions, media, and the sports business world
- A silent fashion show dedicated to the dynamic presentation of Italian industry excellence
- An innovative digital exhibition where sports products were reinterpreted by artists through AI and contemporary visual languages
- A networking reception to encourage informal connections among participants
Snauwaert on the runway: where innovation meets design
During the silent fashion show, Snauwaert presented three products that best represent our philosophy of innovation and quality:
HI-TEN Tour 3D Padel The flagship racquet of the new HI-TEN PADEL collection: a solid and durable construction designed to deliver absolute precision, superior stability, and an advanced feel in every rally. Developed for demanding players seeking compactness, structure, and maximum shot definition, thanks to its round shape, centered sweet spot, and integrated damping system.
HI-TEN 98 TORNEO Tennis A frame that embodies modern tennis excellence, offering the perfect balance between precision and playability, designed for players who refuse to compromise on performance.
Snauwaert Duffle Bag Completing the presentation, our technical duffle bag combines functionality and style, the perfect companion for athletes who live sport as a daily passion.
An international networking opportunity
The event represented an important opportunity for Snauwaert to connect with buyers and industry professionals from across Europe, strengthening our presence in international markets and creating new business opportunities.
The buyer selection process, managed by the ICE Agency through its global office network and supported by Assosport, ensured the presence of highly qualified stakeholders interested in the excellence of the Italian sport industry.
Snauwaert and Assosport: a partnership for growth
Our participation in this exclusive event confirms the value of being part of Assosport, which provides access to high-profile platforms and allows us to play an active role within the Italian sports business community.
Events such as “Italian Sport Industry & Business Connections” are key milestones in reinforcing Snauwaert’s international brand visibility and further positioning us as a reference point in the world of tennis and padel.
Looking ahead
The Olympic setting of Milano Cortina 2026 offered the perfect stage to celebrate innovation and excellence in Italian sport. For Snauwaert, it was a valuable opportunity to demonstrate how artisanal tradition and advanced technology can merge to create products that truly make a difference on court.
We will continue to invest in high-quality networking and industry engagement opportunities, aware that success in the world of sport also depends on the ability to build authentic and lasting connections with key international stakeholders.
Photo Credits: Fondazione Cortina and Laura Riva